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Many believe that it has just been established following Baekhyun's birthday earlier this year. However, it's not the case.
Privé is a New York-based clothing brand which has been established several years ago. For avid EXOLs, the brand is not something new since Kai has once worn a T-shirt from the brand for his pictorial with 'Lined' magazine.
The thing is that Baekhyun is the new creative director for his own line. As previously reported, Baekhyun will launch his collections in July, with the name 'Privé by BBH.' Since it's Baekhyun (well, you know Baekhyun has much impact in affecting Netizens' buy power), everyone is getting ready for the official launch of the collection.
'Privé by BBH' will be available July 1st on priveny.com.
Source: [Youtube] Baek Byun & [Instagram] linedmagazine
Thumbnail Credit: Instagram '@privenewyork, @linedmagazine'
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