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SHINee has been chosen as the ambassador to honor MICE (Meetings, Incentives, Conventions, Exhibitions) in Korea and to attend the event's opening ceremony.
Korea Tourism Organization and Incheon Tourism Organization will jointly host the exhibition titled "Korea MICE Expo (KME 2018)," which is sponsored by the Ministry of Culture, Sports and Tourism and the Incheon Metropolitan City. The event will host the opening ceremony featuring SHINee on June 14th. There will be 350 MICE related agencies and companies in 32 countries involved.
Through KME 2018, K-pop, K-drama, and any other Korean-related contents are being used to promote the future of Korean pop culture in Japan, China, Southeast Asia, as well as Europe.
Image Source: www.micekorea.or.kr
SHINee has been chosen for their global recognition and popularity. Since their debut, they have been active in the industry and delivered various hits to fans all around the world. The group has also been successful in making concerts in Asia, North America, and Latin America.
Congratulations to SHINee for being the first ambassador for the special event!
Source: [Youtube] SMTOWN
Thumbnail Credit: SM Entertainment
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